Direct Response·Meta Ad Specialists·Since 2014
Most agencies’ results end when the contract does.
We build the entire acquisition system — research, offer, VSL, funnel, creative, media. One client is still doing $1M+/month on a funnel we wrote for them years ago.
2014
Running Meta ads since
100+
Ad accounts managed
$1M+
Monthly revenue on a funnel we built
6–10x
Average return from our paid funnels
Accredited
The problem
Why most ad accounts stall
The account isn’t the problem. Nine times out of ten the offer, the message, or the funnel is — and no amount of bid tuning fixes that.
Most agencies start and end at media buying. They inherit your funnel, rotate your three creatives, and call it optimisation.
So performance plateaus, and when the engagement ends, whatever lift there was goes with it.
How we work
What an engagement actually looks like
01
Research
We go deep before we spend anything. Customer language, objections, competitor angles, what’s already working in the market. Most agencies skip this and it shows in the creative.
02
Offer & Message
We work out what to say and to whom. Positioning, angles, the core promise. This is where most accounts are actually broken.
03
Funnel
VSL, landing pages, call flow, follow-up. We build the path, not just the traffic to it.
04
Creative
Scripts, static, video — iterated at volume. New concepts weekly, not monthly.
05
Media
Meta and YouTube, scaled against profitability rather than vanity ROAS.
Most agencies start at 05. That’s why their results stop when they leave.
Selected work
Case one — Alcohol-Free Lifestyle
$15K → $300K per month. And still running.
- Situation
- A small team doing $15–30K/month, entirely from organic. No paid acquisition at all — no funnel, no VSL, no ad infrastructure.
- What we did
- Built the paid system from zero. Launched Meta and YouTube. Built the call funnel end to end. Wrote the ad copy, the video scripts and the VSL.
- Result
- Scaled from $15K to $300K per month over four years at 6–10x from paid. The scripts we wrote also drove millions of organic views and took the founder’s audience from 30K to 300K.
They’re now past $1M/month — on the same funnel and the same VSL we wrote.
Case two — Swanwick Sleep
Unprofitable → profitable →
acquired
- Situation
- COVID hit the business hard. ROAS had collapsed and there wasn’t much budget left to fix it with.
- What we did
- Rebuilt the account around profitability rather than volume. Got the ads working again, then scaled spend without giving back the margin.
- Result
- Returned to profit, scaled profitably over two and a half years through challenging market conditions, and helped position the business for a successful exit. The company was sold.
“Felix and his team achieved a solid return on investment for us over a number of years and during some at times challenging conditions. We particularly appreciated their strong focus on profitability which was so important and valuable for us.”
Case three — 450k+ subscriber US health publication · name on request
$231,000 in new recurring revenue. Every year. From $171,000 spent once.
- Situation
- One of the largest independent health publications in the US. 207,000 subscribers, $808K in annualized revenue, growing almost entirely through organic and press. No meaningful paid acquisition.
- What we did
- Took over all paid acquisition and growth strategy in November 2023 — Meta and Instagram subscriber campaigns, lead magnet funnels, creative production, and free-to-paid conversion.
- Result
- 129,973 new subscribers at $1.32 each. Their subscribers are worth $3.62 a year. We bought growth at roughly a third of what it returns — and it returns every year, not once. $231,000 in new annual recurring revenue attributed to our channels against $171,000 in total spend. The publication doubled to 414,000 subscribers and nearly doubled annualized revenue to $1.5M. They’ve since expanded the team and launched a second title.
Most paid acquisition is a cost. This was an asset that has paid for itself and keeps paying.
Where we’ve worked
Across more than 100 ad accounts since 2014:
- Publishing & newsletters25+ accounts
- High-ticket coaching & programs30+ accounts
- DTC ecommerce & consumer health20+ accounts
- B2B lead generation10+ accounts
- Real estateLuxury and international
Depth in the first three. Enough range in the rest that we’ve usually seen your problem before.
Fit
Who we work with
A good fit
- Already doing $30k+/month in revenue — organic, referrals, email, however you’re getting it
- A product or offer people are already buying
- At least $5k/month available for media, separate from our fee
- High-ticket coaching, programs, subscription publishing or DTC
- Founders who want a partner, not a vendor
Not a fit
- Pre-revenue, or still looking for product-market fit
- No proof anyone has bought yet
- Wanting someone to just run the account
- No appetite for testing offers and messaging
- Needs a large team of account managers
You don’t need to be running ads already. Some of our best work has been building paid acquisition from zero for businesses growing entirely on organic.
Engagement
What it costs and how it runs
How it starts
A 30-minute call, then a paid teardown of your account, offer and funnel — a written document telling you exactly what we’d change. You own it whether or not we work together. Most clients start with this before committing to anything.
How you’ll hear from us
A written update every week and a call every month. You’ll always be talking to the person in your ad account, not someone relaying messages. No dashboard logins you have to interpret yourself.
Terms
Two ways to work with us: the full acquisition system from $8k/month, or media buying and creative on an existing funnel from $3.5k/month. Three-month minimum, then monthly. If we don’t think we can move your numbers, we’ll tell you on the first call.
About
Boutique by design
Earnmore is a small senior team, and it stays that way on purpose. I’m Felix Millar — I’ve been running Meta direct response since 2014, across more than 100 ad accounts in coaching, ecommerce, publishing and B2B. I’ve built and run my own ecommerce stores, and we’re Shopify Partners — so we understand what happens after the click, not just before it.
Most agencies grow by adding accounts and hiring people to cover them. That’s why the person who won your business is never the person running it.
We’ve gone the other way: a deliberately short client list, and my hands on every account.
Let’s look at your account.
Book a callNext step
A 30-minute call. We’ll tell you what we’d change, whether or not you work with us.
Four clients at a time — we’ll be straight with you about fit.